Xinyun MA
Gaps of the world
Photography
Gaps in the World uses whimsical colours and geometric shapes to creatively segment and re-imagine the landscape, highlighting the contrast and harmony between natural forms and artificial structures.
Breathe Blue
2D Amination & Video
Breathe Blue delves into the colour blue's relationship with language and emotional expression, using linguistic specificity and metaphors to enhance colour-emotion resonance. This project incorporates circular structures to symbolizes the unity and continuity of emotions, creating a multi-sensory experience that invites viewers to connect with their own emotional landscapes.
Vibrant Perception
Graphic Design
Vibrant Perception explores the interconnectedness of sensory experiences through vibrant visual elements, encouraging connection with the world through natural elements. It aims to heighten awareness and appreciation of the natural world by engaging multiple senses in a harmonious, impactful way.
Roots and Newborn
Illustration
The Book of Mystery
Web Design
Book of Mystery is a web design project that transforms a traditional book into an interactive, playful container of information, featuring a smoke effect that disappears on hover to reveal text. This project emphasizes creativity and engagement, offering a unique and immersive digital experience.
Roots and Newborn is a series of boldly coloured illustrations exploring themes of life, nature and motherhood through an investigation of the potential connection between newborns, trees, roots and pregnancy.
Don't watch, Read
2D Amination & Video
Don't Watch, Read explores the contrast between the deep thinking fostered by reading and the superficial engagement often caused by short videos. The animation follows an individual who, distracted by their phone, becomes obsessed with watching short videos and feels increasingly terrible, only to find solace and fulfillment in returning to reading.
Serene - Embrance Tranquilit
Package Design
This is a project to design a box for aromatherapy brand Serene. Based on their brand concept "Embrace Tranquility", I used scented stones as my inspiration, blending colours and ink textures to create a flowing design with a natural breathing effect.